The Air War During The World War II Essay - 1103 Words

Before and during the Second World War people were fascinated with flight, the speed and the idea of flying high in the sky has kept people interested. Bombers and fighters alike both change dramatically in the twenty years after the Great War. From cloth wings to metal wings planes became bigger, faster, agile, and can hold a lot more fire power. The air war has changes significantly since the First World War. During the First World War bombers played a big role in the air war and after it left many questions whether it is the way to win wars. There has been speculation that future wars would be won by bombers and it can crush and the enemies at home and also the soldiers. Both book, Wartime by Fusslle and Why the Allies Won by Overy explain in depth what was the actual outcome of bombers and their roles before and after the war. During the Great War bombing was a new idea that was just spawned. The idea of throwing bombes out of planes was the beginning of a new way of warfare. As time advanced bombs were mounted on the bottom of bigger planes with small turret gunners to protect the bomber from enemy planes. During the thirties there was new ideas about ways of using bombers and how it would affect warfare. In Overy it says that many people like H.G. Wells in his book War in the Air shows how terrifying and chaotic bombers can be in war to civilians. Others like the Bomber Command loved the idea of bombing and thought it would be a way to win the war by devastatingShow MoreRelatedAir Defense Artillery Units During World War II1328 Words   |  6 PagesIn a world that grows ever more complex, the technologies and innovations that improve lives are saddled to the mechanisms of war and defense. It is within the institutions chartered to protect our interests that the speed of the world weighs most heavy. Steadfast, and always with an eye towards the future, it is important to understand how the branch arrived at its current configuration and in what direction it should move to provide the most effective trajectory for development, advancement, andRead MoreThe Civil Air Patrol During World War II Essays1637 Words   |  7 PagesThe Civil Air Patrol During World War II On December 1, 1941, President Franklin Roosevelt signed an executive order that started the Civil Air Patrol. No one, not even its creator, Gill Robb Wilson, foresaw the importance that Cap would play in protecting the waters along the coast from the dreaded German U-boats attacking the shipping lanes. Sixty years later the CAP is still going strong. Performing its missions of aerospace education, cadet programs and search and rescue, CAP is preparingRead MoreRole Of Eglin Air Force Base During World War II1980 Words   |  8 PagesLooking back to World War II, nobody ever thinks about who contributed to the war and how he or she contributed whether it be money, work, or even his or her own life. Few people in Florida and even in our local area understand the important role Eglin Air Force Base played during World War II. The primary mission of the Base during World War II was to perform operational suitability testing for the Army Air Corps. Eglin Air Force Base was originally started as Valparaiso Airport in 1933. ThereRead MoreGeneral Pete Quesada And The Triumph Of Tactical Air Power During World War II1318 Words   |  6 PagesGeneral Pete Quesada and the Triumph of Tactical Air Power in World War II I would like to begin my paper with the quote by John Kennedy â€Å"learning and Leadership are indispensable to each other.†1 I think it is a great saying about leadership I have ever heard. There are many books about leadership. But if someone wants to be a good leader and if they do not have leadership abilities, character from birth, they will never be able to be a good leader. 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World War II began once Germany’s new dictator, Adolf Hitler, decided that he wanted to gain power for Germany and for himself. One of Hitler’s first moves in power was invading Poland on September 1, 1939. Many other countries became involved in this war because of the alliance system. The two sides during this war were the AlliesRead MoreWorld War II : A Brutal And Long War1088 Words   |  5 PagesWorld War II happened during the time that women wanted more rights and wanted to be able to work. So when World War II happened, it created new job opportunities and women were able and willing to work. The war was fought between two alliances that was against each other, â€Å"the opposing alliances are now referred to as ‘The Axis’ and ‘The Allies’. The Axis group consisted of Germany, Italy, and Japan. The Allies group consisted of France, Britain, the U.S., the Soviet Union, and China. World WarRead MoreCanada and the Air Force Wwi and Wwii1379 Words   |  6 PagesTraining of Air Force Personnel Canada’s role from WWI to WWII Introduction In the 20th-century Canada in support of its closest ally â€Å"Great Britain† participated in two world wars. These were wars with new technology, specifically the â€Å"fixed wing aircraft† which gave birth to a new battlefield â€Å"the sky†. This changed the tactics of previous wars, the airplane was capable of many duties; ranging from aerial reconnaissance to ground attack to the tactical and strategic bombing, both by day andRead MoreThe Battle Of The World War II1047 Words   |  5 Pagesplaying major roles in World War II Germany and Japan had begun to attack the nation. Germany and Japan began their initial attacks strong with air strikes, first attacking Holland, Denver, France, and England. When the British retaliated, they had cutting-edge fighters guided by radar. The Battle for Britain was one of the first battles fought solely in the air, keeping Germany from taking control of Britain’s airways. Japan also began its attack on the U.S via air strike during in the Japanese surpriseRead MoreHow the Airplane Changed War Essay651 Words   |  3 PagesHow the Airplane Changed War In many ways World War II presents post Civil War American attitudes about technology and science. Trace either the most relevant technology or scientific assumption from 1865 to 1945 showing how it changed or why it stayed the same from the Civil War for the end of World War II. (Length 3 pages) America has faced several major wars including the Civil War, World War I and II. These wars have cause great advances in technology and different techniques of fighting

Essay on Mtvs 16 Pregnant Glorifies Teen Pregnancy

According to the National Center for Health Statistics, 86 percent of mothers who give birth out-of-wedlock are teenagers. MTV’s show â€Å"16 Pregnant,† which has only been on air since June 2009, is already reflecting the rapid boom in teenage pregnancy across various cities in America. Since the early eighties MTV has been considered somewhat of a cultural phenomenon for American adolescents and its depiction of gender has a strong impact that continues to this day (Holtzman 2000). Created by Morgan J. Freeman (director of teen shows Dawson’s Creek and Laguna Beach), the show â€Å"16 Pregnant† has been said to be guilty of exacerbating, normalizing and even glorifying teen pregnancy. Perhaps, it’s just reflecting a current social dilemma†¦show more content†¦Her life becomes a lot more complicated when she finds out she is pregnant. Farrah’s best friend turns on her spreading nasty rumors, forcing Farrah to finish school onlin e. Farrahs ex-boyfriend, also the babys father, begins to harass her after he finds out she is pregnant which leads her to change her number. â€Å"I would have never lost my virginity to someone I believed would treat me like this,† Farrah exclaims about her ex-boyfriend. Farrah struggles with single motherhood and has to deal with a judgmental parent who looks down upon her decisions. Episode two again reinforces traditional American cultural beliefs of female gender roles by portraying the woman as the single mother, ultimately responsible for the child, showing the girl dealing with emotional problems while trying to hold the family together, tasks and situations often associated with femininity. These images become engrained on a young viewers minds and being sixteen and pregnant becomes just another fad for young girls to consider. â€Å"MTV has a long history of reflecting the lives of our viewers with compelling reality stories, says Tony DiSanto, MTVs president of programming. The program’s featured girls come from rural Mid-Western or Southern states, usually from small, working-class towns, in attempt to appeal to teenage girls of the same background. The implicit message at theShow MoreRelatedArgumentative Essay1417 Words   |  6 PagesVictoria Okafor Dr. Stainbrook English 111-121 02 December 2015 Do TV Shows Like 16 and Pregnant Promote or Discourage Teenage Pregnancy? Teenage pregnancy has become a major issue in today’s society for our adolescents. This is a major problem for all who are involved. It creates hurt and a struggle for on the parents, especially for the mother (Gonchar and Schulten). Also for the parent(s) of the teenager this creates struggles for them because more often than not, they end up with the loadRead MoreThe Decline Of Teen Pregnancy Rates1272 Words   |  6 Pages110-07 The Decline In Teen Pregnancy Rates Over the last few decades the rates in teen pregnancy have been a debate; did they rise over the past few years or did they actually decline? Contrary to some doctors and politicians the numbers associated with teen pregnancy have decline over the last couple of years. Although there are still people out there who believe this to be an issue it’s made more of an issue than it actually is. The ads and commercials are set out to scare teen-agers into believingRead MoreAre you aware of what your teenage daughter is watching on TV? You might think you know, but600 Words   |  3 Pagesthink about how television may be impacting your daughter? 66% of teens say they are influenced by TV shows. Therefore, next time you see your daughter watching TV think about how those shows may be influencing her. Television nowadays is having a negative influence on teenage girls. For instance television shows often glorify negative behavior such as the use of drugs, alcohol, and violence. An example of these kinds of shows is MTV’s reality TV show â€Å"The Real World†. In the twentieth season TheRead Moreteen mom1451 Words   |  6 Pagesto three million viewers tuning in to watch the show Teen Mom, which is a spinoff of the reality show 16 and Pregnant that started in 2009. The girls on the show have volunteered themselves to put their lives on television and have people across the nation watch them struggle to survive as a teenager with a child right by their side. Todays pop culture celebrates teen pregnancy by having shows on television like MTVs Teen Mom and 16 and Pregnant, not to mention, the stars on the show being glamourized

Organizational Behavior for Design in Health Car - myassignmenthelp

Question: Discuss about theOrganizational Behavior for Design in Health Car. Answer: Introduction Organizational behavior refers to the interaction of a group of people within an organization. However, in order to develop the business performance it is essential to improve the organizational behavior (Gelfand et al. 2017). This study deals with the interaction of the staffs in a fast growing law firm. The founders of such firm were Own Cheetham and Jack Wynne. This organization is specialized for the commercial law and employees are present from different backgrounds like finance and banking insurance organization. However, the maximum employees are white males in this organization while some younger women are present in the administrative departments. However, this organization has opened a new office opposite to the harbor and some employees show resistance towards the new changes in the organization. Employees are facing different issues in their new office, which hampers the effectiveness of the business. Hence, the owners need to concentrate on such problem to run the busine ss. Identification of the reasons that lead the employees to be resistant towards the change regarding the open plan office approach Employee resistance is a common factor that often hampers the business of an organization (Vasu et al. 2017). However, Owen and Jack have established a law firm in Auckland office. The lawyers have the opportunity to go O'Connell club at every Friday afternoon to eat, drink and play snooker. However, this opportunity is only for the male as a result, the female candidates complain about this. The owners have moved their firm into a new building as it provides the employees more flexibility and good working environment for the teamwork. During the lunch near the office, Jack and Owen have discussed the responses of their employees regarding their new office. It has been found that some seniors executives become resistant to this new change as they have lost their position due to change of their new offices. On the other hand, the online system of booking in the new office is not working accurately that is the big reason for their resistance. On the other hand, Cathy who is the junior partner of this firm has created the playpen to encourage the employees. According to Jack, this useless approach hampers the business. Comfort level of the employees is a prime area of the business, which motivates the employees in their work (Lam et al. 2017). Some secretaries become resistant to this new change as in the new office premises they are not able to talk with their boyfriends and the things are not as like as earlier that they used to get in their previous office. However, according to the case study, staffs are facing challenges in the new office that makes them resistant to this particular change. On the other hand, an issue is created between the Chinese and Indian staffs. Some employees are happy with the new changes while some prefer their old office premises. Such reasons lead the employees to show resistance in their new opening. According to Mai Ling who is an employee of such firm is not satisfied with this change regarding the open plan stuff as she has to go outside to talk with her boyfriend, which is too costly. However, it is difficult to talk with a close one in the new office premises a s there is no privacy. This leads the employees to become resistant to this change. On the other hand, the shops are too far from this new office as well as the cafes beside it is much expensive. Application of the social media during the office hours is very restricted in many business sectors that are a big reason for employee resistance (Peltokorpi et al. 2017). In the present scenario, the employees are restricted to use the social media in the office premises that demotivate them and they think that their personal work is interrupted through this process. This makes them uncomfortable in the new environment. On the other hand, according to some lawyers, they need to talk with the clients personally for the business purpose, thus, it is difficult for them to take calls in the conference room. However, it is crucial for a business to take feedback from the employees regarding their comfort level while making any change in an existing system (Andrews 2017). In the context of such law firm, the employees were not asked about what is their need regarding the implemented changes in the law firm, which makes them resistant to this new change. Ways that might have done by the partner to reduce the resistance power of the employees A new change in the organization often leads them to feel lack of security that makes them worried (Moliner 2017). Employees should be unaffected during the new changes in the organization. In the given scenario, the employees show the resistance towards the movement of the law firm in the new office as they feel lack of scopes, which they get usually in their previous office. Hence, the partners of such office might have implemented the process that makes the employees secure and unaffected in their working environment. Development of the effective communication is an important way to reduce the employee resistance in an organization (Mine 2015). However, in the given scenario, the communication between the employees and the management is poor, which is a big factor of employee resistance. Hence, the partner might have done good interaction with the employees in order to reduce the resistance power of them. Feedback collection from the employees is another good way to reduce the employee resistance (Moliner 2017). However, in the current scenario, the employees of such law firm become resistant, as they are not able to use social media and take private calls during the office premises. Hence, collecting feedbacks from the employees might have done by the partners as it will enable them to understand the employee perspectives and their comfort level regarding the new changes in their firm. On the other hand, the participation of the employees in the decision making while implementing a new change in the organization might have taken by the owners, as it could be helpful for them to get suggestions from the staffs regarding their need that can reduce the employee resistance. Analysis of the barriers of the communication in the law firm Communication barrier is the major issue of an organization that affects the performance of the organization as well as the employee relationship (Lazaroiu 2015). In the given scenario, the staffs of the law firm are not completely participated in the meeting and they made a discussion regarding their job. Anna Ivanova is a lawyer of such firm and was unhappy regarding her salary. She was promised by this firm that she will be rewarded by increasing the salary based on her good performance which was not done. However, Anna has shared some confidential information regarding her colleague to her brother and Jack the owner of the firm has discussed it with Owen who is the another partner of this firm. Despite this Owen has not taken any action against Anna. Hence, there is a communication gap is occurred between the partners that make barrier to run the business. However, in this law firm, a communication gap is also observed between the employees, as some are not happy with the new sys tem of the organization while some support this system. As a result, a misunderstanding is created between them due to poor communication. Some employees feel proud regarding their work and look that is a big reason for the poor communication in this firm. On the other hand, employees are tried to identify the issues regarding the behavior of the other employees, which makes a barrier of the communication and they laugh to each other. As seen in the scenario, Mai has uploaded the cartoons of her friend in the facebook and also said that Candy has fired from her previous office due to her alcohol addiction. There is a clear indication that the relationship between the employees is very poor in this law firm, which is the major factor of the communication barrier. It is important for an organization to make the good and friendly environment that helps the employees to encourage each other by creating effective communication (Borkowski 2015). In the present scenario, there is no positive working culture in the law firm as a result, communication barrier is created. Ways to overcome the communication barriers Proper listening is a good way to overcome the communication barrier in an organization (Andersson et al. 2013). According to the given scenario, the employees of the law firm are not able to communicate with each other as there are some barriers to the communication. Hence, proper listening will help such employees to understand each other and to share their viewpoints. People should be open-minded while working in a stressful working environment as it helps to build a good communication in the workplace (Leana and Meuris 2015). In the given case study, the staffs of this law firm have no proper communication with each other and they laugh each other regarding their behavior. Keeping an open mind will enable such employees to take the things in an easy way as well as it will reduce the complexity among them. Establishment of the cultural diversity in the workplace can be beneficial for an organization to reduce the communication barrier (Graham et al. 2015). In the present scenario, the maximum employees of the law firm are the white male that is a big reason of poor communication. Hence, cultural diversity will be helpful for such organization to minimize the communication barrier. Discussion of the sources of power of the partners and its impact on employees The two partners Cathy Wynne and Mark Cheetham are the two partners who have started the law firm according to the given scenario. The clients of such firm have mobile, software and Internet Company that lead the firm to grow rapidly. However, stakeholders are the big source of an organization that gives resources to the partners to carry out their business operation (Short et al. 2017). On the other hand, the employees are young of the organization that is another source of power. Anand Moodly is one of the partners of this organization that is associated with the environmental issue and has a strong connection with the Maori business and community agencies. This enables the organization to a strong growth in their organization. such power of sources of this partners allows them to bring change in their organization. This leaves both positive and negative impact on the employees. However, the new change in the organization gives some facilities to the employees in the form of new of fice. On the other hand, such power of sources resists the employee to express their issues regarding their work. However, the decision of the management is the final decision while there is no scope for the employees to express their perspectives. Discussion of the effectiveness of influence tactics Business partners often use influence tactics to motivate the employees in their work (Andersson et al. 2013). In the current scenario, the partners give facilities to their employees in order to motivate them in their work. Every Friday the employees go to O'Connell club for dinner and fun that is a good tactics to encourage them in their work. In the new office of the law firm, the area of the staffs consists with games, beanbags, magazines and comics to give refreshment to the staffs. This organization will give the loan to the employees to retain them. Such motivational tactics are used by the partners in this law firm to influence their employees in their work. This might maximize the business performance. Conclusion The entire study highlights on the employee behavior and their perspectives on the organizational change of the law firm that is established by Jack and Owen. However, it has been found that some of the employees are happy with the changes while some have exhibited resistance regarding the opening of a new office in the law firm. Therefore, there is a big communication gap between the partners and the employees is noticed in this law firm. Proper listening and establishment of the cultural diversity are required to reduce the communication barrier. References Andersson, L., Jackson, S.E. and Russell, S.V., 2013. Greening organizational behavior: An introduction to the special issue.Journal of Organizational Behavior,34(2), pp.151-155. Andrews, M., 2017. MBA8101-S17. Organizational Behavior. Sp17. Andrews, Margaret. Borkowski, N., 2015.Organizational behavior, theory, and design in health care. Jones Bartlett Publishers. Conroy, S., Henle, C.A., Shore, L. and Stelman, S., 2017. Where there is light, there is dark: A review of the detrimental outcomes of high organizational identification.Journal of Organizational Behavior,38(2), pp.184-203. Gelfand, M.J., Aycan, Z., Erez, M. and Leung, K., 2017. Cross-cultural industrial organizational psychology and organizational behavior: A hundred-year journey.Journal of Applied Psychology,102(3), p.514. Graham, K.A., Ziegert, J.C. and Capitano, J., 2015. The effect of leadership style, framing, and promotion regulatory focus on unethical pro-organizational behavior.Journal of Business Ethics,126(3), pp.423-436. Lam, C.K., Walter, F., Huang, X., Dahling, J.J., Gutworth, M.B., Hunter, S.T., Cushenbery, L.D., Jayne, B., Hideg, I., van Kleef, G.A. and McGrath, E., 2017. Journal of Organizational Behavior. Lazaroiu, G., 2015. Work Motivation and Organizational Behavior.Contemporary Readings in Law and Social Justice,7(2), p.66. Leana, C.R. and Meuris, J., 2015. Living to work and working to live: Income as a driver of organizational behavior.Academy of Management Annals,9(1), pp.55-95. Miner, J.B., 2015.Organizational behavior 1: Essential theories of motivation and leadership. Routledge. Moliner, C., Cropanzano, R. and Martnez-Tur, V. eds., 2017.Organizational justice: International perspectives and conceptual advances. Taylor Francis. Peltokorpi, V., Allen, D.G. and Froese, F., 2017. Erratum: Organizational embeddedness, turnover intentions, and voluntary turnover: The moderating effects of employee demographic characteristics and value orientations.Journal of Organizational Behavior,38(4), pp.612-612. Short, J.C., McKenny, A.F. and Reid, S.W., 2017. More Than Words? Computer-Aided Text Analysis in Organizational Behavior and Psychology Research.Annual Review of Organizational Psychology and Organizational Behavior,5(1). Vasu, M.L., Stewart, D.W. and Garson, G.D. eds., 2017.Organizational Behavior and Public Management, Revised and Expanded. Routledge.

Competitive Strategy of McDonald’s and Nike †MyAssignmenthelp.com

Question: Discuss about the Competitive Strategy of McDonalds and Nike. Answer: Introduction McDonalds and Nike are well renowned organizations whose headquarters are located in the United States. They are known for their excellent skills in their own industries. McDonalds is the worlds largest chain of restaurant and Nike is a world famous athletic sport shoe retailer and manufacturer. This report focuses on the business models of these organizations as well as the competitive strategies that are followed by these companies to attain success. There are certain strategies that give these companies a competitive advantage in the market. This report gives a brief idea about the companies. Nike Inc. Nike Inc. is a multinational corporation whose headquarter is located in United States. This company is involved in designing, manufacturing and developing mainly footwear (Nike.com 2017). It is also engaged in marketing and selling of footwear along with apparels, accessories and equipments. The reason for selecting this organization is because it is considered to be one of the largest suppliers and manufacturer of athletic or sports shoes in the world. This company has excelled in its field in a tremendous manner. The brand value in 2014 was around 19 billion dollars and was regarded as the best brand among sport businesses because of its innovative products. The online clips gave a brief idea on successful business models and business strategies. Few steps are needed to be followed by any organization in order to gain success in its field. This paragraph describes various steps that have been followed by Nike, linking the online clips to show the reason behind its success. One of the main strategies of Nike is its continuous innovation focus on the RD department (Oh and Doo 2015). Nike believes that innovation forms the core part of their business. They follow a type of pricing strategy that helps to create customer loyalty and customer satisfaction. They have a clear idea of who their customers are like children, women and men. They know what they have to deliver to their customers. Different products are offered to different clients like female accessories and apparels are different from the male apparels. They follow premium pricing strategy to generate revenue. Their value proposition is created by innovative and safe products. Nike is known to be a dominant leader in the sports and apparel industry since several years. Their business model is based on an aggressive approach towards relationship building with customers as well as celebrity athletes (Lueg, Pedersen and Clemmensen 2015). Michael Jordan had entered into a contract with the company which helped the company to get a hike in its sale of apparels and sneakers. Nike started spending more in social media marketing rather than traditional media. This led to an enhancement in the return on investment (ROI) of the firm. Nike has been able to get more number of fans through Facebook and Twitter that has helped them to generate huge revenues. The innovation of fuel band by Nike has transformed the brand into a digital platform and force. The price of the band is 150 dollars and it is able to measure the movements of the user throughout the entire day whenever he is playing, walking, running or jogging. Simple color cues are used in order to track and find ou t the activity of the user in the entire day. Another innovation of Nike is the shoes that are feather light in weight and gives the feeling of wearing a sock. The innovation in the manufacturing process also leads to the success of this company (Carr 2013). They have led to the emergence of environmental friendly shoes that are also cost effective. McDonalds McDonald'sis a restaurant chain that is known for selling fast foods and hamburgers. In the year 1940, it started as barbecue restaurant in California (McDonalds.com 2017). The reason for selecting this company is its huge success and revenue in the field of restaurant industry. In present time, McDonald is considered to be the largest chain of restaurants in the world. They serve over 100 countries and around 69 millions of customers on a daily basis. In the year, 2016 there were around 36,900 food outlets generating huge profit. 1.5 millions of the population works in this organization. They are the second largest employer in the private sector. The video links have mentioned about the reasons behind the success of several industries. They have pointed out the successful business models as well as the strategies that are required for the success of the businesses. These points mentioned in the videos are linked with the success of McDonald in this paragraph. McDonald uses a strategy that is transnational in nature in terms of global integration and local responsiveness (Shen and Xiao 2014). They realized that the markets that are located outside USA need high level of responsiveness from the locality plus a strong global management team is required for managing the issues across the globe. They have constructed a value chain that takes the local culture, economic and environmental factors into consideration (Osman, Johns and Lugosi 2014). They also follow a growth strategy that is based on three new elements like improving profitability across the world, expanding the number of restaurants and increasing the sales in existin g restaurants. Improvement of sales and profit are done by improving the operations at the existing restaurants and developing the products. Effective marketing strategy is followed across the world for generating more revenue. They have lower developmental and operational cost. The growth and sustainability of McDonald is based on its suppliers, customers and franchisees (Crawford 2015). The two main source of earning for this company is its home country and the foreign markets. Globalization has played a major role in the rapid growth and development of the organization. The business model followed by McDonald answers four main questions. It recognizes who their customers are. Their target customers are mainly the younger generation but it also consists of customers belonging to any age. The next point that they focus on are the products that they will deliver. They are also clear about the value proposition of the company. They have created value by delivering tasty and inexpensi ve food. Their source of revenue is through the chains of restaurants that are located worldwide. They offer the meals in an innovative way that attracts customers to buy more from their restaurants. Their strong management has a high control over all the outlets located in several locations. They have created goodwill across the world. Their level of customer loyalty is so high that they are able to generate huge profit throughout the year. McDonald is trying best to achieve more success with time. Conclusion This report concludes that the strategies that are followed by the mentioned companies are innovative and different from the rest. This is the main reason behind their success. They are able to generate huge revenues by following a successful business models. They are focusing to improve their strategies even more. They are successful and excellent in their respective fields because of consistency and continuous improvement. References Carr, A., 2013. Nike: The no. 1 most innovative company of 2013.Fast Company,11. Crawford, A., 2015. McDonald's: A case study in glocalization.Journal of Global Business Issues,9(1), p.11. Lueg, R., Pedersen, M.M. and Clemmensen, S.N., 2015. The role of corporate sustainability in a low?cost business modelA case study in the Scandinavian fashion industry.Business Strategy and the Environment,24(5), pp.344-359. McDonalds.com,2017. Available at: https://www.mcdonalds.com/us/en-us/ [Accessed 10 Aug. 2017]. Nike.com, 2017. Available at: https://www.nike.com/us/en_us/ [Accessed 10 Aug. 2017]. Oh, S.J. and Doo, I.C., 2015. Analysis of Relevance of Myth-motif Brand'Nike'using Big Data of Portal Sites, Twitter and Blogs.International Information Institute (Tokyo). Information,18(5 (A)), p.1555. Osman, H., Johns, N. and Lugosi, P., 2014. Commercial hospitality in destination experiences: McDonald's and tourists' consumption of space.Tourism Management,42, pp.238-247. Shen, Q. and Xiao, P., 2014. McDonald's and KFC in China: Competitors or Companions?.Marketing Science,33(2), pp.287-307.