Comparing Updikes A&P and Joyces Araby Essay -- comparison compare c

Comparing Updike's A & P and Joyce's Araby  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   John Updike's A & P and James Joyce's Araby share many of the same literary traits. The primary focus of the two stories revolves around a young man who is compelled to decipher the difference between cruel reality and the fantasies of romance that play in his head. That the man does, indeed, discover the difference is what sets him off into emotional collapse. One of the main similarities between the two stories is the fact that the main character, who is also the protagonist, has built up incredible, yet unrealistic, expectations of women, having focused upon one in particular towards which he places all his unrequited affection. The expectation these men hold when finally "face to face with their object of worship" (Wells, 1993, p. 127) is what sends the final and crushing blow of reality: The rejection they suffer is far too great for them to bear. Updike is famous for taking other author's works and twisting them so that they reflect a more contemporary flavor. While the story remains the same, the climate is singular only to Updike. This is the reason why there are similarities as well as deviations from Joyce's original piece. Plot, theme and detail are three of the most resembling aspects of the two stories over all other literary components; characteristic of both writers' works, each rendition offers its own unique perspective upon the young man's romantic infatuation. Not only are descriptive phrases shared by both stories, but parallels occur with each ending, as well (Doloff 113). What is even more telling of Updike's imitation of Joyce's Araby is the fact that the A & P title is hauntingly close in pronunciation to the original story's title. T... ...rallels, including the ending self-revelation and climax" (Doloff 255). Works Cited Coulthard, A.R. "Joyce's 'Araby'.," The Explicator, vol. 52, (1994) : Winter, pp.97(3). Doloff, Steven. "Aspects of Milton's 'Paradise Lost' in James Joyce's 'Araby'.," James Joyce Quarterly, vol. 33, (1995) : Fall, pp. 113(3). Doloff, Steven. "Rousseau and the confessions of 'Araby'.," James Joyce Quarterly, vol.33, (1996) : Winter, pp. 255(4). Joyce, James. Dubliners. (New York : Penguin, 1967). Norris, Margot. "Blind streets and seeing houses: Araby's dim glass revisited.," Studies in Short Fiction, vol. 32, (1995) : Summer, pp. 309(10). Updike, John. "A & P." Pigeon Feathers and Other Stories. (New York : Knopf, 1962). Wells, Walter. "John Updike's 'A & P': a return visit to Araby.," Studies in Short Fiction, vol. 30, (1993) : Spring, pp. 127(7).

Dashboard Mockup for Bigbazaar

Weakness Poor customer service Availability of goods in store is less when compared to online Delivery of goods ordered online takes at least 2-3 weeks Weak marketing and advertising Opportunities Providing wide range of products in store Improve the online delivery' system Expansion of stores in all over the country and neighboring countries Threats Online shopping websites Demand of goods Inflation Low space to provide for all goods in store Gap Analysis To improve market share in coming yearsTo improve marketing and advertising in next two years To improve customer service both online and in store increase customer base and by providing membership cards Objectives and Goals Maintaining low costs of products and providing quality goods at all times Meeting the demand of customers by analyzing the requirements of customer Proportioning delivery services and enhancing customer services Starting memberships to increase customers and providing them with discounts on purchases Avoiding stealing or shoplifting in stores Key Performance Indicators (Kepi's): Kepi's are also known as key success actors Of a company.They usually help an organization in labeling its goals and measuring organizational development linked to the objectives. Following are some of the Kepi's designed for Bizarre that are aligned with its goals and objectives. Net revenue Number of new stores Deliver Eng services Customer satisfaction reports Memberships registered monthly Number of thefts occurring monthly Net revenue: This KIP is directly aligned with first goal, second goal and fourth goal.The overall revenue of the organization is directly affected by the sales of the products. If Bizarre maintains the price and quality of goods properly then there will be an exponential growth in sales, which Will increase the net revenue as well. With the increase in number of stores to meet demand of the customer, increase in number of stores also plays a key role in net revenue. To attract customers g ift coupons and discounts can be offer to regular customers with membership which will increase sales.As profits play a vital role in companies' future, we need to go through revenue every quarter. As bizarre is a nation wide company with over 700 million dollar venue in last year it is essential to keep in mind that threshold value or minimum value for each quarter must not be less than 180 million dollars which is represented by yellow color. Any revenue above can be considered as good profit margin and is denoted by green and revenue below 180 should be considered as danger zone and is denoted by red color.If a quarters revenue is in red then it should be considered as an alert and authorities must revise their goals and objectives. Number of new stores: This KIP is primarily linked to second goal of meeting customers demand and plays a role in increasing net revenue. As there is a vast need of products that is required by customers and not everyone likes to purchase online. Incr easing number Of stores yearly to meet the demand will also increase sales of Bizarre. To achieve this Bizarre needs to open stores in north, south, west, and east regions in India.Opening of stores can be schedules in quarterly basis. To achieve the goal and produce good outputs company has to open more than 25 stores in each quarter if this criterion is met than the graph is represented in green color. The management can handle more than 20 stores per quarter, which is labeled in allow color. However, if the stores opened per quarter is less than 20, then the production of the company will be effected hence it must be considered as an alert and new stores should be planned for the next quarter.Delivering services: This KIP is aligned with part of third goal that is proportioning delivery system. Most of the customers prefer shopping in store mainly because with in Store shopping products are obtained instantly. However, by providing proper information and good delivery system onli ne shopping can decrease strain of driving. As Bizarre has to compete with its competitors, t must provide a good delivery system through which it can gain profits. To monitor delivery service we must concentrate on delivery percentage obtained every year.For Bizarre to maintain a good delivery system it is important that delivery percentage is 60 or above which is moderate and any percentage above 70 should be considered a good percentage of deliveries. If the percentage is less than 60, then the issue must be taken to officials notice. Customer satisfaction report: This KIP is affiliated to a part of third goal, which is to enhance customer service. For any retail store, it is very important to maintain a good customer service relationship.To see through that there is a good reputation on customer services offered by the store we can conduct survey and call members to get feedback from them and ask them to rate the services on a scale of five. Getting grade of 4 or 5 can be consid ered as good, which is colored in green and a grade of three can be reflected as moderate that is colored in yellow, which means it can be improved with little effort. But a grade of 1 or 2 should be considered as threshold and colored as red and a serious effort has to be put into rectifying the customer services. The aim is to get at least 60% of the customers to grade amongst 4 or 5.Memberships registered monthly: This KIP addresses fourth goal, which states to increase memberships by offering coupons and discounts. While increasing membership organization can gather information regarding purchase patterns of customers and improve stores structure. Members can get coupons and discounts on purchases, which makes them regular customer this will also help improve sales and revenue. As Bizarre is a nationwide company with many branches, there should be at least 7000 new customers every month registering for membership, which is moderate and is represented with yellow color.If the num ber of memberships registered is 8500 or above it should be considered as good and is represented with green color. If the number of new memberships registered is less than 7000, it must be colored in red and this issue must be informed to marketing department. Number of thefts occurring monthly: This KIP is directly linked to fifth goal that is to avoid shoplifting and stealing in stores. Shoplifting is one of the reasons, which causes a massive loss to the store. Some security measures need to be taken in order to avoid thefts in stores.

Annotated Bibliography On How Uniform Policy Swept U.s.

Annotated Bibliography Chandler, M. A. (2015, Oct 01). No uniform policy on what to wear. Washington Post Retrieved from http://sks.sirs.com.nauproxy01.national.edu In the Washington Post newspaper article stated the claim of how uniform policy swept U.S. in the school year of 2011-2012 to improve academics for the lacking students. Chandler says that according to federal data 20 percent of school districts made it necessary for students to wear uniforms. The uniform take-over caught the attention of researcher and educators of the benefits surrounding uniforms between high and low poverty school. Chandler is a journalist on education for the Washington Post. No uniform policy on what to wear offer reasonable evidence supporting school uniforms. Chandler showed experience in this journal. The author presented factual statements, analysis, and testimony of a mother with a low-income household. This newspaper fits the requirements of my assignment due to the testimony was given by a mother of six children with a low-income household. Also, with encouragement; the present of the United State idealizing the uniform policy. Dalton, R., and Virginia Wilkins. (2011, Oct 28). The way to really stop school bullying: Student mentors. Christian Science Monitor Retrieved from http://sks.sirs.com.nauproxy01.national.edu The effectiveness, bullying caused in the U.S. school district caused low attendance, grades, and graduation rates. A study conducted in the article show thatShow MoreRelatedLibrary Management204752 Words   |  820 PagesLibrary and Information Center Management Recent Titles in Library and Information Science Text Series Library and Information Center Management, Sixth Edition Robert D. Stueart and Barbara B. Moran United States Government Information: Policies and Sources Peter Hernon, Harold C. Relyea, Robert E. Dugan, and Joan F. Cheverie Library Information Systems: From Library Automation to Distributed Information Access Solutions Thomas R. Kochtanek and Joseph R. Matthews The Complete Guide to Acquisitions

The Air War During The World War II Essay - 1103 Words

Before and during the Second World War people were fascinated with flight, the speed and the idea of flying high in the sky has kept people interested. Bombers and fighters alike both change dramatically in the twenty years after the Great War. From cloth wings to metal wings planes became bigger, faster, agile, and can hold a lot more fire power. The air war has changes significantly since the First World War. During the First World War bombers played a big role in the air war and after it left many questions whether it is the way to win wars. There has been speculation that future wars would be won by bombers and it can crush and the enemies at home and also the soldiers. Both book, Wartime by Fusslle and Why the Allies Won by Overy explain in depth what was the actual outcome of bombers and their roles before and after the war. During the Great War bombing was a new idea that was just spawned. The idea of throwing bombes out of planes was the beginning of a new way of warfare. As time advanced bombs were mounted on the bottom of bigger planes with small turret gunners to protect the bomber from enemy planes. During the thirties there was new ideas about ways of using bombers and how it would affect warfare. In Overy it says that many people like H.G. Wells in his book War in the Air shows how terrifying and chaotic bombers can be in war to civilians. Others like the Bomber Command loved the idea of bombing and thought it would be a way to win the war by devastatingShow MoreRelatedAir Defense Artillery Units During World War II1328 Words   |  6 PagesIn a world that grows ever more complex, the technologies and innovations that improve lives are saddled to the mechanisms of war and defense. It is within the institutions chartered to protect our interests that the speed of the world weighs most heavy. 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Essay on Mtvs 16 Pregnant Glorifies Teen Pregnancy

According to the National Center for Health Statistics, 86 percent of mothers who give birth out-of-wedlock are teenagers. MTV’s show â€Å"16 Pregnant,† which has only been on air since June 2009, is already reflecting the rapid boom in teenage pregnancy across various cities in America. Since the early eighties MTV has been considered somewhat of a cultural phenomenon for American adolescents and its depiction of gender has a strong impact that continues to this day (Holtzman 2000). Created by Morgan J. Freeman (director of teen shows Dawson’s Creek and Laguna Beach), the show â€Å"16 Pregnant† has been said to be guilty of exacerbating, normalizing and even glorifying teen pregnancy. Perhaps, it’s just reflecting a current social dilemma†¦show more content†¦Her life becomes a lot more complicated when she finds out she is pregnant. Farrah’s best friend turns on her spreading nasty rumors, forcing Farrah to finish school onlin e. Farrahs ex-boyfriend, also the babys father, begins to harass her after he finds out she is pregnant which leads her to change her number. â€Å"I would have never lost my virginity to someone I believed would treat me like this,† Farrah exclaims about her ex-boyfriend. Farrah struggles with single motherhood and has to deal with a judgmental parent who looks down upon her decisions. Episode two again reinforces traditional American cultural beliefs of female gender roles by portraying the woman as the single mother, ultimately responsible for the child, showing the girl dealing with emotional problems while trying to hold the family together, tasks and situations often associated with femininity. These images become engrained on a young viewers minds and being sixteen and pregnant becomes just another fad for young girls to consider. â€Å"MTV has a long history of reflecting the lives of our viewers with compelling reality stories, says Tony DiSanto, MTVs president of programming. The program’s featured girls come from rural Mid-Western or Southern states, usually from small, working-class towns, in attempt to appeal to teenage girls of the same background. The implicit message at theShow MoreRelatedArgumentative Essay1417 Words   |  6 PagesVictoria Okafor Dr. Stainbrook English 111-121 02 December 2015 Do TV Shows Like 16 and Pregnant Promote or Discourage Teenage Pregnancy? Teenage pregnancy has become a major issue in today’s society for our adolescents. This is a major problem for all who are involved. It creates hurt and a struggle for on the parents, especially for the mother (Gonchar and Schulten). Also for the parent(s) of the teenager this creates struggles for them because more often than not, they end up with the loadRead MoreThe Decline Of Teen Pregnancy Rates1272 Words   |  6 Pages110-07 The Decline In Teen Pregnancy Rates Over the last few decades the rates in teen pregnancy have been a debate; did they rise over the past few years or did they actually decline? Contrary to some doctors and politicians the numbers associated with teen pregnancy have decline over the last couple of years. Although there are still people out there who believe this to be an issue it’s made more of an issue than it actually is. The ads and commercials are set out to scare teen-agers into believingRead MoreAre you aware of what your teenage daughter is watching on TV? You might think you know, but600 Words   |  3 Pagesthink about how television may be impacting your daughter? 66% of teens say they are influenced by TV shows. Therefore, next time you see your daughter watching TV think about how those shows may be influencing her. Television nowadays is having a negative influence on teenage girls. For instance television shows often glorify negative behavior such as the use of drugs, alcohol, and violence. An example of these kinds of shows is MTV’s reality TV show â€Å"The Real World†. In the twentieth season TheRead Moreteen mom1451 Words   |  6 Pagesto three million viewers tuning in to watch the show Teen Mom, which is a spinoff of the reality show 16 and Pregnant that started in 2009. The girls on the show have volunteered themselves to put their lives on television and have people across the nation watch them struggle to survive as a teenager with a child right by their side. Todays pop culture celebrates teen pregnancy by having shows on television like MTVs Teen Mom and 16 and Pregnant, not to mention, the stars on the show being glamourized

Organizational Behavior for Design in Health Car - myassignmenthelp

Question: Discuss about theOrganizational Behavior for Design in Health Car. Answer: Introduction Organizational behavior refers to the interaction of a group of people within an organization. However, in order to develop the business performance it is essential to improve the organizational behavior (Gelfand et al. 2017). This study deals with the interaction of the staffs in a fast growing law firm. The founders of such firm were Own Cheetham and Jack Wynne. This organization is specialized for the commercial law and employees are present from different backgrounds like finance and banking insurance organization. However, the maximum employees are white males in this organization while some younger women are present in the administrative departments. However, this organization has opened a new office opposite to the harbor and some employees show resistance towards the new changes in the organization. Employees are facing different issues in their new office, which hampers the effectiveness of the business. Hence, the owners need to concentrate on such problem to run the busine ss. Identification of the reasons that lead the employees to be resistant towards the change regarding the open plan office approach Employee resistance is a common factor that often hampers the business of an organization (Vasu et al. 2017). However, Owen and Jack have established a law firm in Auckland office. The lawyers have the opportunity to go O'Connell club at every Friday afternoon to eat, drink and play snooker. However, this opportunity is only for the male as a result, the female candidates complain about this. The owners have moved their firm into a new building as it provides the employees more flexibility and good working environment for the teamwork. During the lunch near the office, Jack and Owen have discussed the responses of their employees regarding their new office. It has been found that some seniors executives become resistant to this new change as they have lost their position due to change of their new offices. On the other hand, the online system of booking in the new office is not working accurately that is the big reason for their resistance. On the other hand, Cathy who is the junior partner of this firm has created the playpen to encourage the employees. According to Jack, this useless approach hampers the business. Comfort level of the employees is a prime area of the business, which motivates the employees in their work (Lam et al. 2017). Some secretaries become resistant to this new change as in the new office premises they are not able to talk with their boyfriends and the things are not as like as earlier that they used to get in their previous office. However, according to the case study, staffs are facing challenges in the new office that makes them resistant to this particular change. On the other hand, an issue is created between the Chinese and Indian staffs. Some employees are happy with the new changes while some prefer their old office premises. Such reasons lead the employees to show resistance in their new opening. According to Mai Ling who is an employee of such firm is not satisfied with this change regarding the open plan stuff as she has to go outside to talk with her boyfriend, which is too costly. However, it is difficult to talk with a close one in the new office premises a s there is no privacy. This leads the employees to become resistant to this change. On the other hand, the shops are too far from this new office as well as the cafes beside it is much expensive. Application of the social media during the office hours is very restricted in many business sectors that are a big reason for employee resistance (Peltokorpi et al. 2017). In the present scenario, the employees are restricted to use the social media in the office premises that demotivate them and they think that their personal work is interrupted through this process. This makes them uncomfortable in the new environment. On the other hand, according to some lawyers, they need to talk with the clients personally for the business purpose, thus, it is difficult for them to take calls in the conference room. However, it is crucial for a business to take feedback from the employees regarding their comfort level while making any change in an existing system (Andrews 2017). In the context of such law firm, the employees were not asked about what is their need regarding the implemented changes in the law firm, which makes them resistant to this new change. Ways that might have done by the partner to reduce the resistance power of the employees A new change in the organization often leads them to feel lack of security that makes them worried (Moliner 2017). Employees should be unaffected during the new changes in the organization. In the given scenario, the employees show the resistance towards the movement of the law firm in the new office as they feel lack of scopes, which they get usually in their previous office. Hence, the partners of such office might have implemented the process that makes the employees secure and unaffected in their working environment. Development of the effective communication is an important way to reduce the employee resistance in an organization (Mine 2015). However, in the given scenario, the communication between the employees and the management is poor, which is a big factor of employee resistance. Hence, the partner might have done good interaction with the employees in order to reduce the resistance power of them. Feedback collection from the employees is another good way to reduce the employee resistance (Moliner 2017). However, in the current scenario, the employees of such law firm become resistant, as they are not able to use social media and take private calls during the office premises. Hence, collecting feedbacks from the employees might have done by the partners as it will enable them to understand the employee perspectives and their comfort level regarding the new changes in their firm. On the other hand, the participation of the employees in the decision making while implementing a new change in the organization might have taken by the owners, as it could be helpful for them to get suggestions from the staffs regarding their need that can reduce the employee resistance. Analysis of the barriers of the communication in the law firm Communication barrier is the major issue of an organization that affects the performance of the organization as well as the employee relationship (Lazaroiu 2015). In the given scenario, the staffs of the law firm are not completely participated in the meeting and they made a discussion regarding their job. Anna Ivanova is a lawyer of such firm and was unhappy regarding her salary. She was promised by this firm that she will be rewarded by increasing the salary based on her good performance which was not done. However, Anna has shared some confidential information regarding her colleague to her brother and Jack the owner of the firm has discussed it with Owen who is the another partner of this firm. Despite this Owen has not taken any action against Anna. Hence, there is a communication gap is occurred between the partners that make barrier to run the business. However, in this law firm, a communication gap is also observed between the employees, as some are not happy with the new sys tem of the organization while some support this system. As a result, a misunderstanding is created between them due to poor communication. Some employees feel proud regarding their work and look that is a big reason for the poor communication in this firm. On the other hand, employees are tried to identify the issues regarding the behavior of the other employees, which makes a barrier of the communication and they laugh to each other. As seen in the scenario, Mai has uploaded the cartoons of her friend in the facebook and also said that Candy has fired from her previous office due to her alcohol addiction. There is a clear indication that the relationship between the employees is very poor in this law firm, which is the major factor of the communication barrier. It is important for an organization to make the good and friendly environment that helps the employees to encourage each other by creating effective communication (Borkowski 2015). In the present scenario, there is no positive working culture in the law firm as a result, communication barrier is created. Ways to overcome the communication barriers Proper listening is a good way to overcome the communication barrier in an organization (Andersson et al. 2013). According to the given scenario, the employees of the law firm are not able to communicate with each other as there are some barriers to the communication. Hence, proper listening will help such employees to understand each other and to share their viewpoints. People should be open-minded while working in a stressful working environment as it helps to build a good communication in the workplace (Leana and Meuris 2015). In the given case study, the staffs of this law firm have no proper communication with each other and they laugh each other regarding their behavior. Keeping an open mind will enable such employees to take the things in an easy way as well as it will reduce the complexity among them. Establishment of the cultural diversity in the workplace can be beneficial for an organization to reduce the communication barrier (Graham et al. 2015). In the present scenario, the maximum employees of the law firm are the white male that is a big reason of poor communication. Hence, cultural diversity will be helpful for such organization to minimize the communication barrier. Discussion of the sources of power of the partners and its impact on employees The two partners Cathy Wynne and Mark Cheetham are the two partners who have started the law firm according to the given scenario. The clients of such firm have mobile, software and Internet Company that lead the firm to grow rapidly. However, stakeholders are the big source of an organization that gives resources to the partners to carry out their business operation (Short et al. 2017). On the other hand, the employees are young of the organization that is another source of power. Anand Moodly is one of the partners of this organization that is associated with the environmental issue and has a strong connection with the Maori business and community agencies. This enables the organization to a strong growth in their organization. such power of sources of this partners allows them to bring change in their organization. This leaves both positive and negative impact on the employees. However, the new change in the organization gives some facilities to the employees in the form of new of fice. On the other hand, such power of sources resists the employee to express their issues regarding their work. However, the decision of the management is the final decision while there is no scope for the employees to express their perspectives. Discussion of the effectiveness of influence tactics Business partners often use influence tactics to motivate the employees in their work (Andersson et al. 2013). In the current scenario, the partners give facilities to their employees in order to motivate them in their work. Every Friday the employees go to O'Connell club for dinner and fun that is a good tactics to encourage them in their work. In the new office of the law firm, the area of the staffs consists with games, beanbags, magazines and comics to give refreshment to the staffs. This organization will give the loan to the employees to retain them. Such motivational tactics are used by the partners in this law firm to influence their employees in their work. This might maximize the business performance. Conclusion The entire study highlights on the employee behavior and their perspectives on the organizational change of the law firm that is established by Jack and Owen. However, it has been found that some of the employees are happy with the changes while some have exhibited resistance regarding the opening of a new office in the law firm. Therefore, there is a big communication gap between the partners and the employees is noticed in this law firm. Proper listening and establishment of the cultural diversity are required to reduce the communication barrier. References Andersson, L., Jackson, S.E. and Russell, S.V., 2013. Greening organizational behavior: An introduction to the special issue.Journal of Organizational Behavior,34(2), pp.151-155. Andrews, M., 2017. MBA8101-S17. Organizational Behavior. Sp17. Andrews, Margaret. Borkowski, N., 2015.Organizational behavior, theory, and design in health care. Jones Bartlett Publishers. Conroy, S., Henle, C.A., Shore, L. and Stelman, S., 2017. Where there is light, there is dark: A review of the detrimental outcomes of high organizational identification.Journal of Organizational Behavior,38(2), pp.184-203. Gelfand, M.J., Aycan, Z., Erez, M. and Leung, K., 2017. Cross-cultural industrial organizational psychology and organizational behavior: A hundred-year journey.Journal of Applied Psychology,102(3), p.514. Graham, K.A., Ziegert, J.C. and Capitano, J., 2015. The effect of leadership style, framing, and promotion regulatory focus on unethical pro-organizational behavior.Journal of Business Ethics,126(3), pp.423-436. Lam, C.K., Walter, F., Huang, X., Dahling, J.J., Gutworth, M.B., Hunter, S.T., Cushenbery, L.D., Jayne, B., Hideg, I., van Kleef, G.A. and McGrath, E., 2017. Journal of Organizational Behavior. Lazaroiu, G., 2015. Work Motivation and Organizational Behavior.Contemporary Readings in Law and Social Justice,7(2), p.66. Leana, C.R. and Meuris, J., 2015. Living to work and working to live: Income as a driver of organizational behavior.Academy of Management Annals,9(1), pp.55-95. Miner, J.B., 2015.Organizational behavior 1: Essential theories of motivation and leadership. Routledge. Moliner, C., Cropanzano, R. and Martnez-Tur, V. eds., 2017.Organizational justice: International perspectives and conceptual advances. Taylor Francis. Peltokorpi, V., Allen, D.G. and Froese, F., 2017. Erratum: Organizational embeddedness, turnover intentions, and voluntary turnover: The moderating effects of employee demographic characteristics and value orientations.Journal of Organizational Behavior,38(4), pp.612-612. Short, J.C., McKenny, A.F. and Reid, S.W., 2017. More Than Words? Computer-Aided Text Analysis in Organizational Behavior and Psychology Research.Annual Review of Organizational Psychology and Organizational Behavior,5(1). Vasu, M.L., Stewart, D.W. and Garson, G.D. eds., 2017.Organizational Behavior and Public Management, Revised and Expanded. Routledge.

Competitive Strategy of McDonald’s and Nike †MyAssignmenthelp.com

Question: Discuss about the Competitive Strategy of McDonalds and Nike. Answer: Introduction McDonalds and Nike are well renowned organizations whose headquarters are located in the United States. They are known for their excellent skills in their own industries. McDonalds is the worlds largest chain of restaurant and Nike is a world famous athletic sport shoe retailer and manufacturer. This report focuses on the business models of these organizations as well as the competitive strategies that are followed by these companies to attain success. There are certain strategies that give these companies a competitive advantage in the market. This report gives a brief idea about the companies. Nike Inc. Nike Inc. is a multinational corporation whose headquarter is located in United States. This company is involved in designing, manufacturing and developing mainly footwear (Nike.com 2017). It is also engaged in marketing and selling of footwear along with apparels, accessories and equipments. The reason for selecting this organization is because it is considered to be one of the largest suppliers and manufacturer of athletic or sports shoes in the world. This company has excelled in its field in a tremendous manner. The brand value in 2014 was around 19 billion dollars and was regarded as the best brand among sport businesses because of its innovative products. The online clips gave a brief idea on successful business models and business strategies. Few steps are needed to be followed by any organization in order to gain success in its field. This paragraph describes various steps that have been followed by Nike, linking the online clips to show the reason behind its success. One of the main strategies of Nike is its continuous innovation focus on the RD department (Oh and Doo 2015). Nike believes that innovation forms the core part of their business. They follow a type of pricing strategy that helps to create customer loyalty and customer satisfaction. They have a clear idea of who their customers are like children, women and men. They know what they have to deliver to their customers. Different products are offered to different clients like female accessories and apparels are different from the male apparels. They follow premium pricing strategy to generate revenue. Their value proposition is created by innovative and safe products. Nike is known to be a dominant leader in the sports and apparel industry since several years. Their business model is based on an aggressive approach towards relationship building with customers as well as celebrity athletes (Lueg, Pedersen and Clemmensen 2015). Michael Jordan had entered into a contract with the company which helped the company to get a hike in its sale of apparels and sneakers. Nike started spending more in social media marketing rather than traditional media. This led to an enhancement in the return on investment (ROI) of the firm. Nike has been able to get more number of fans through Facebook and Twitter that has helped them to generate huge revenues. The innovation of fuel band by Nike has transformed the brand into a digital platform and force. The price of the band is 150 dollars and it is able to measure the movements of the user throughout the entire day whenever he is playing, walking, running or jogging. Simple color cues are used in order to track and find ou t the activity of the user in the entire day. Another innovation of Nike is the shoes that are feather light in weight and gives the feeling of wearing a sock. The innovation in the manufacturing process also leads to the success of this company (Carr 2013). They have led to the emergence of environmental friendly shoes that are also cost effective. McDonalds McDonald'sis a restaurant chain that is known for selling fast foods and hamburgers. In the year 1940, it started as barbecue restaurant in California (McDonalds.com 2017). The reason for selecting this company is its huge success and revenue in the field of restaurant industry. In present time, McDonald is considered to be the largest chain of restaurants in the world. They serve over 100 countries and around 69 millions of customers on a daily basis. In the year, 2016 there were around 36,900 food outlets generating huge profit. 1.5 millions of the population works in this organization. They are the second largest employer in the private sector. The video links have mentioned about the reasons behind the success of several industries. They have pointed out the successful business models as well as the strategies that are required for the success of the businesses. These points mentioned in the videos are linked with the success of McDonald in this paragraph. McDonald uses a strategy that is transnational in nature in terms of global integration and local responsiveness (Shen and Xiao 2014). They realized that the markets that are located outside USA need high level of responsiveness from the locality plus a strong global management team is required for managing the issues across the globe. They have constructed a value chain that takes the local culture, economic and environmental factors into consideration (Osman, Johns and Lugosi 2014). They also follow a growth strategy that is based on three new elements like improving profitability across the world, expanding the number of restaurants and increasing the sales in existin g restaurants. Improvement of sales and profit are done by improving the operations at the existing restaurants and developing the products. Effective marketing strategy is followed across the world for generating more revenue. They have lower developmental and operational cost. The growth and sustainability of McDonald is based on its suppliers, customers and franchisees (Crawford 2015). The two main source of earning for this company is its home country and the foreign markets. Globalization has played a major role in the rapid growth and development of the organization. The business model followed by McDonald answers four main questions. It recognizes who their customers are. Their target customers are mainly the younger generation but it also consists of customers belonging to any age. The next point that they focus on are the products that they will deliver. They are also clear about the value proposition of the company. They have created value by delivering tasty and inexpensi ve food. Their source of revenue is through the chains of restaurants that are located worldwide. They offer the meals in an innovative way that attracts customers to buy more from their restaurants. Their strong management has a high control over all the outlets located in several locations. They have created goodwill across the world. Their level of customer loyalty is so high that they are able to generate huge profit throughout the year. McDonald is trying best to achieve more success with time. Conclusion This report concludes that the strategies that are followed by the mentioned companies are innovative and different from the rest. This is the main reason behind their success. They are able to generate huge revenues by following a successful business models. They are focusing to improve their strategies even more. They are successful and excellent in their respective fields because of consistency and continuous improvement. References Carr, A., 2013. Nike: The no. 1 most innovative company of 2013.Fast Company,11. Crawford, A., 2015. McDonald's: A case study in glocalization.Journal of Global Business Issues,9(1), p.11. Lueg, R., Pedersen, M.M. and Clemmensen, S.N., 2015. The role of corporate sustainability in a low?cost business modelA case study in the Scandinavian fashion industry.Business Strategy and the Environment,24(5), pp.344-359. McDonalds.com,2017. Available at: https://www.mcdonalds.com/us/en-us/ [Accessed 10 Aug. 2017]. Nike.com, 2017. Available at: https://www.nike.com/us/en_us/ [Accessed 10 Aug. 2017]. Oh, S.J. and Doo, I.C., 2015. Analysis of Relevance of Myth-motif Brand'Nike'using Big Data of Portal Sites, Twitter and Blogs.International Information Institute (Tokyo). Information,18(5 (A)), p.1555. Osman, H., Johns, N. and Lugosi, P., 2014. Commercial hospitality in destination experiences: McDonald's and tourists' consumption of space.Tourism Management,42, pp.238-247. Shen, Q. and Xiao, P., 2014. McDonald's and KFC in China: Competitors or Companions?.Marketing Science,33(2), pp.287-307.